As major networkers, we at Hint of Feisty talk to many people every day. We hear people’s thoughts, perspectives, experiences and more when it comes to the marketing that they have had success with, and where they have had less success.
We have also heard insights from executives about what makes them respond well to marketing and the ad campaigns that are seen on the internet and otherwise. As a company that offers online marketing services and more, an observation that we have heard time and time again is that when someone’s website—or even business card for that matter—is subpar, they make an immediate judgment about that company, resulting in an instant decision not to work with them.
This reaction comes from something along the lines of, “If that’s the kind of energy and thought you give to your own products and company, what kind of thought and energy will you put into mine?” It’s an indicator to the world that the work that they would offer won’t be professional, either. Along these lines, many small businesses try to do their own marketing themselves, hire the cheapest option possible or ignore marketing all together.
But, marketing is extremely important. It’s a question of building trust with your audience. People want to know that they can trust you and your company.
How can you gain this trust with your potential and prospective clients?
Not only do you need a brand and brand image that accurately represents you, but, you need the materials that you put out into the world to be high quality. This includes your website,your business card, and it includes any other material printed or otherwise that you decide to distribute as part of your marketing.
We’ve heard people say, “I just want to spend as little money on my business card as possible, and invest my money in something else,” thinking they are being frugal and making a smart choice in saving money in this way.
But, we at Hint of Feisty disagree. We say, make everything that a person comes into contact with that has to do with your company be stellar. Make it memorable. Make it a work of art. Design it in such a way that when someone asks you for your card, and they receive it, they want to keep looking at it because it is unique. Have it designed so that the potential client won’t just throw the card away when they get home, because if for no other reason, it caught their attention and they want to keep it.
Make them remember your business card, (your website, your holiday card, etc.) because if they do—they will remember you.
And maybe they don’t need your services this minute, this week, or this month, but when the time comes that they need you, or, someone asks them if they know of anybody—they will remember and you will have the sale..
Hint Of Feisty is equipped and ready to assist the small business owner put together marketing strategies that meet the needs of their clients and project the best possible brand image to their clients and target market. This includes internet marketing services, and anything else necessary to see your business grow
Hint of Feisty is here to help you make it happen. Contact us today.
You may also want to read:
The Benefits of Rebranding