An important point to make that could make all the difference when it comes to how effectively you market yourself: what a person communicates when speaking doesn’t always translate well into the written word. And what works well in writing isn’t necessarily an effective way to communicate in person.
We all know well from the world of text messaging, emailing, phone calls, Facetime—and all of the other modern day modes of communication that we have at our fingertips—that some things are best said in person, or shared over a phone call. Texting, on the other hand, can be a very convenient and efficient way to communicate quick scheduling items, coordination or quick piece of information.
A big part of the reason this distinction is necessary is the fact that about 90 percent of communication is body language, while only 10 percent comes from our words. So, when the subject is personal or sensitive in nature, in person, or a phone call (and Facetime can be a nice bridge between the two when in-person isn’t possible) are usually best, so that the subtleties of tone can be heard and facial expression seen. Again, with quick scheduling bits or FYIs, a text message can work fine, especially when a phone call would otherwise be inconvenient or impossible. Along these lines, many of us use emojis to soften our text messages or to add a more personal touch to what might otherwise be a bland and toneless message.
Why am I talking in such detail about these things? Aren’t we talking about marketing and branding?
Well, this same concept applies 100 percent when it comes to marketing—and it is crucial to remember this when attempting to effectively market yourself.
In working with many clients over the years on their personal and corporate branding and marketing—and anything relating to the message they want to put out into the world—I have needed to hone in on this very point. It has become an important way that we at Hint of Feisty have learned how to support our clients.
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One example is a client whose company has a passionate and profound message, and relates to some pretty serious and heavy subject matter. When this person gives a presentation or has face-to-face conversations in the community, the language is raw and the stories and communication style are very direct. This communication style has proven to be very effective when it comes to spreading the word about the organization.
However, when this client expressed a wish to use similar language for written outreach materials, it became quickly apparent that this same style would not be as effective in writing. The facial expressions, vocal tone and body language were needed in order to make that style of communication effective, and in order to make people receptive to the message. So, we had to re-think things in order to have a similarly effective impact via written marketing materials. In some cases, imagery was a powerful tool, with fewer words. In others, more subtlety was required in order to make the message palatable and yet effective.
At the end of the day, it is important to be able to discern what type of language to use, and when.
Whether it be content writing for your website, helping you with referral marketing and the advantages of referral marketing, blogs, pamphlets, or any other type of marketing material you may choose to utilize—Hint of Feisty can help you to find your voice, and effectively market yourself with the right language at the right time.
Give us a call. Let’s succeed together!