The world of advertising has changed drastically in the last few decades. The strategies thought up in the 1960’s have very little applicability to today’s market. Effective advertising in many mediums is decreasing rapidly. Newspapers still utilize ad space, but who gets a physical newspaper anymore? Telemarketing and phone sales have been easily stifled with caller ID and the ability to block phone numbers on our cell phones. The commercial time slots on TV are often circumvented through a variety of services. When was the last time you turned on your AM/FM radio? The commercials aired there are heard only by a dwindling few.
The main alternative to these outlets is the internet. Newspapers, TV, and podcasts are now sourced online, which means that marketing potential is virtually worldwide. Your website can reach everyone, all over the globe, 24 hours a day. Anyone can learn about your business, services, and products with a simple click. Consumers can be kept up to date on current sales and events. Your customers can shop, without driving to a store and waiting in line, in a matter of minutes.
Online Marketing has a plethora of additional benefits that can grow your business in new and powerful ways. Data tracking options like how long a visitor spent surfing your website, what they were looking for, and how they found your website are but a few examples. This information is useful in identifying and understanding an effective versus ineffective marketing campaign. Using automated processes, you can quickly hone into your target market, having a clearer view of how to satisfy your customers. In doing so, social media marketing can take it from there. Likes on Facebook can spread the good word about your business- globally. You can get started by checking for available website names here.
It’s also much easier to create a website, versus a storefront, that really reflects what you’re about. Your customized corporate brand, voice, and identity can be easily manifest, and for significantly less cost. As your business grows, you can update your website and marketing strategies on the fly.
Hint of Feisty is excited to help you focus your marketing strategy and get your business on the map! Contact us today!