Long gone are the days of writing your pen pal to catch them up on how you spent your summer. Using modern technology, we communicate so much more efficiently now, we can easily be aware of how a person spends every minute of their lives. The same channels social circles use can also be fantastic resources when connecting with your customers. We know that social media plays a part of this, but there are so many additional avenues and opportunities to launch your brand. Today, we are going to jump into the world of referral marketing programs.
Referral marketing is the new word of mouth. We trust who we know, so we value our friends’ recommendations higher than most. If we really like something, we are far more apt to talk about it to our close friends and online followers. This is a resource your business should think about tapping. It’s an inexpensive endeavor, but you will have to roll up your mental sleeves. One of the beautiful things about brainstorming is that you get to know what you and your company are about. In order to truly capitalize on referral marketing, you really get to educate yourself and your employees on your marketing identity and brand- where you come from, where you’re going, and how you plan to get there.
You can use your website, newsletters, blogs, email, social media, etc to announce and engage your customers in a referral program. We are so accustomed to providing feedback, leaving comments, and writing reviews, that a referral program -especially the right one- can be mutually beneficial in just a couple clicks. When your own customer is a mega-fan of your product or service, they can sell for you better than almost anything else. The aim of referral marketing is to convert customers from sales into marketing for you. The referrals most companies receive from these converted customers are far more substantial and long-lasting than any other kind.
It doesn’t take much more than a good, solid plan to recruit your best spokespeople. Firstly, you need to take a look at your website’s statistics. Google Analytics provides clear reports on who is visiting, what brought them to your site, which pages they visited, how long they stayed, and more details. Learn your current and potential customers and devise a plan to attract and keep them. Make sure your referral program is simple and fun. You want it to fit into your customer’s life easily.
Then consider the method of your program. There is a slew of creative options, so finding one that suits you and your business needs should be easy. Rewards programs, customer account credits, discounts, contests, free upgrades, free subscriptions, social gifts, seasonal campaigns, and exclusive offers are but a few. Try to think of a program that really connects with your customer. Be sure to incorporate reviews for your products and services, as they can also attract new customers. Building a referral program with recurring or compounding benefits will incentivize your customers to stay involved.
Then see what happens. You will certainly have to tweak your target market and your referral marketing program a bit at first. Keep an eye on your site’s statistics during your campaigns, and edit accordingly. Referral marketing is a great opportunity to find new business, keep current customers happy, and grow your business in a more involved way.
If you want some guidance with this process, no problem! Just contact the marketing experts at Hint of Feisty. If you live in the Denver Metro area, stop on by, we would love to meet you!